How to acquire taxi customers online?
- Damian Brzeski
- Jan 10
- 18 min read
Imagine that instead of freezing at a rest stop, you can wait at home for a customer to call. Sounds good? Acquiring customers online is not only a time-saver, but also a way to increase the number of orders without spending a lot of money.
With tools like Google Business Card, local SEO and social media, acquiring new customers has never been easier. Ready to learn effective customer acquisition techniques and fully utilize the potential of the internet? This article is for you!
How to acquire taxi customers on the Internet without a large marketing budget?
Social media marketing – building relationships with customers
Content Marketing as a Way to Build Trust and Acquire New Customers
ChatGPT and other tools – how does AI support customer acquisition from Google?
Paid PPC Advertising Campaigns, How to Order Paid Search Results
SEO as a foundation for acquiring customers on the website and in local positioning
How to acquire taxi customers on the Internet without a large marketing budget?
Nowadays, the Internet plays a key role in running a business, taxi drivers have huge potential to acquire new customers online .
Even with a limited budget, well-planned network activities can result in effective customer acquisition , increasing passenger numbers and building an advantage over the competition.
Why is it worth it? Online presence allows taxi drivers to significantly increase their visibility. Customers looking for transport increasingly use the Google search engine, Google business card , social media or mobile applications.
This allows you to reach both locals and tourists who previously did not know about your business. Additionally, acquiring customers on the Internet does not have to be expensive - all you need is the right strategy and consistency in action.
In this article, you will learn what customer acquisition techniques work best in the taxi industry. We will focus on tools such as local SEO , social media marketing , and building visibility in Google Maps .
We will also show you how to use social media , passenger reviews and simple strategies to build credibility and trust online.
Ready to Grow Your Business? It's Time to Discover How to Effectively Acquire Customers Online
Google My Business Card as a Base
A Google My Business (GMF) listing is a key tool for any local business, especially in the taxi industry.
It is thanks to this that your services can appear in Google Maps and local search results, making it the main way to reach customers in your area.
When passengers search for phrases like “taxi [city]” or “transport to [city] airport,” they first come across map results, so a presence on Google My Business is essential.
A well-optimized business card allows you to:
Increase your visibility on Google Maps , which directly translates into the number of orders.
Attract new customers who are looking for transportation services locally.
Build credibility and trust with reviews and detailed information about your offer.
Remember to regularly update your listing details – such as phone number, hours of operation, and available payment methods. Add photos of cars, vehicle interiors, and amenities (e.g. card payments). Photos attract customers' attention and increase the attractiveness of your offer.
A business card that lives will be additionally rewarded by Google with a higher position in the ranking, you can also acquire customers thanks to paid campaigns in Google ADS.
A Google My Business listing is also an important tool for local SEO , as it supports your position in organic search results . The more positive reviews you collect, the greater the chance that your offer will appear in the first positions in Google search results.
It is also worth using the post publication function in your business card to inform about current promotions or new products in your offer, such as airport transfers or discounts for regular customers.
NAP Business Cards – Local Marketing Gold If Done Right
NAP (Name, Address, Phone) business cards , although they have a bad reputation due to their massive overuse by SEO specialists in the past, are still an effective tool for acquiring customers online .
When published in valuable directories, they can significantly improve local SEO , increase the visibility of the company and generate leads , both from individual and business customers. Importantly, such activities do not require large investments, but it is crucial to use only verified sources.
Why is it worth choosing good NAP business cards?
In the past, business cards were heavily used by SEO specialists in ineffective and low-quality catalogs, which reduced their value in the eyes of many entrepreneurs.
However, a well-prepared NAP in trusted directories still works and can be a key element in the customer acquisition process .
It is important to ensure that the data (company name, address, phone number) is consistent across all platforms, as even minor discrepancies can negatively impact the website's positioning in Google.
Also remember about business cards on industry websites, they work great and are generally of better quality.
List of valuable NAP business cards in Poland
Here are some directories and platforms to consider:
Google My Business – The absolute foundation. It allows you to manage your company data, customer reviews and visibility on Google Maps.
pkt.pl – A popular company directory with local search and the ability to present offers.
panoramafirm.pl – A recognizable website that allows you to promote your company in specific locations.
targeo.pl – A website with maps and company locations, helping to build visibility.
cylex.pl – A directory where you can add business cards and collect customer reviews.
misterwhat.pl – Simple and easy to use service for quickly adding business cards.
bazafirm.org – A directory enabling the promotion of small and medium-sized companies.
yelp.pl – An international review site that helps build credibility.
baza-firm.com.pl – A platform offering promotion options and publishing NAP business cards, especially popular with business clients.
NAP business cards are a key tool for local businesses. When done well and published in trusted directories , they support the positioning of the site , help attract potential customers and strengthen the company's image.
Remember to choose only reputable platforms and take care of data consistency. Investing in valuable NAP business cards is a simple, effective and cheap way to grow your business.
Social media marketing – building relationships with customers
Social media is a great way to promote your taxi business and build relationships with your customers. Platforms like Facebook , Instagram and LinkedIn allow you to reach different audiences, increasing your visibility online.
On Facebook, you can engage with your local community by posting about your offers, promotions, and news, such as airport transfers or special events.
Local groups are an additional source of customers - by answering questions and actively participating in discussions, you can gain new passengers without spending money.
Facebook Ads, in turn, allows you to precisely reach people in your area, which increases the chance of acquiring new customers .
Facebook Groups – A Cheap and Effective Way to Acquire Customers
Facebook groups are one of the best tools for acquiring new customers online , especially in the taxi industry.
You will find hundreds of thematic groups on the Internet – from local communities to groups dedicated to travel, events or transport services.
You can post your ads there, respond to questions from discussion participants, or contact potential customers via private messages.
Sometimes all it takes is an appropriate comment under a post to gain a new passenger.
Facebook groups are an ideal and inexpensive way to promote – often completely free. It’s a great solution for both beginners and more advanced entrepreneurs.
It's also worth considering starting your own group. This gives you full control over the content and ads that appear in it, and you can gradually grow a community around your brand.
The group then becomes an additional communication channel that builds trust and strengthens your visibility online.
Instagram is especially good for visual content. Post photos of your vehicles, road views, or promotional materials.
The Stories feature or short videos in the form of Reels can be a great way to grab customers' attention, for example by showing behind-the-scenes of your work or information about seasonal promotions.
LinkedIn , although associated mainly with business, can be an effective tool for acquiring business clients. It is worth presenting your services there that are aimed at companies, e.g. permanent cooperation in the field of employee transport or airport transfers.
Regularly publishing professional content, such as posts about travel safety or case studies, can attract business customers who are looking for reliable transportation services.
Social media ads like Facebook Ads and LinkedIn Ads are an effective tool for acquiring new customers online . With simple messages and aesthetic graphics like “Need fast transport? Call!” you can effectively grab the attention of your audience.
Facebook Ads work best in the taxi industry – they are affordable and allow for precise targeting of locals or tourists. LinkedIn Ads, on the other hand, are ideal for reaching business customers , such as companies that need transportation services for employees or VIPs .
Social media supports not only the promotion of services, but also building trust and long-term relationships with customers. It is a versatile tool that, when used properly, increases brand recognition and develops a customer base.
Content Marketing as a Way to Build Trust and Acquire New Customers
Content marketing is one of the most effective techniques for acquiring new customers online and building long-term trust.
Publishing valuable content allows you to attract the attention of potential customers and stand out from the competition, while strengthening your brand image.
If you have a website , you can use it as a platform to publish articles that meet the needs of your customers. By writing content such as:
Local guides – e.g. “10 places in [city] worth visiting by taxi”, show your knowledge of the area and offer added value to passengers.
Travel tips – like “How to get to the [city] airport on time?” or “Why is a taxi the best choice for a night out?” This type of content highlights the benefits of using your services.
Seasonal articles – e.g. “Safe travel during the holidays” or “How to organise transport for a large event?”. This is a great way to promote your services during key times of the year.
Adding content to your company blog not only supports local SEO , but also helps your website appear higher in organic search results .
This makes your business more visible to people who are actively looking for transportation services in your area.
Regular publications also build credibility – customers see that you are an expert in your field, which makes them more likely to choose your services.
Content marketing is therefore an investment that not only attracts customers, but also strengthens your position on the market.
Don't have a website? Start with a taxi blog
If you're just starting out on the internet and don't yet have a website, blogging is a great first step.
Taxi blog is a simple tool that can help you build online visibility, develop your company's image and attract potential customers interested in your services.
What's more, a blog can sometimes develop into a full-fledged website over time, so it's worth thinking ahead when choosing a name.
Changing your domain after a few years of blogging means losing your reputation and search engine rankings that you have built over a long period of time.
That's why it's so important that your domain name is well thought out from the start and well-suited to your business or future plans.
A blog can also be a valuable tool, even if it doesn't work out as a source of lead generation for your taxi business. In that case, it can become your hobby or an additional source of income .
Platforms such as Linkhouse or Whitepress show how popular sponsored articles are – their prices can reach up to several hundred zlotys per entry, depending on the popularity of the blog and the traffic on the website.
You can also earn money from paid advertising, brand collaborations, and affiliate programs.
Popular Blogging Platforms
You don’t have to invest in a complicated website right away. Here are a few platforms that can help you get started with blogging:
WordPress – Ideal for those who want full control over their blog. Requires the purchase of hosting and a domain, but offers advanced customization options and SEO plugins.
Blogger – A free platform from Google that allows you to quickly set up a blog and easily integrate it with your Google business card .
Medium – A content-focused platform that allows you to reach a large community of readers.
Wix – A simple website builder with a blog option. Offers attractive templates, perfect for those just starting out on the web.
Tumblr – A microblogging platform that combines blogging with social media, perfect for short posts and photos.
Ghost – A minimalist blogging platform with SEO features for those looking for simplicity and speed.
Each of these platforms has different functionality, but they all offer the ability to publish content and promote your services on the internet.
Why is a blog more than social media?
A blog or your own website offers benefits that social media doesn't: content longevity , better SEO support , and complete control over content presentation .
Blog content is visible on Google for years, meaning an article published today can still generate traffic in the future. Meanwhile, social media posts quickly lose visibility, limiting their long-term effectiveness.
A blog better supports local SEO because content that’s optimized for keywords like “[city] airport transportation” helps your site rank higher in search results.
Additionally, links (so-called backlinks ) placed in your articles may be sent to other sites, such as your Google business card or the services section of your website.
These links strengthen the domain's reputation , increasing search engine visibility and helping to position your services.
Having a blog also builds a professional image and trust. Customers see that you take your business seriously, and the content you publish confirms your experience and commitment.
A blog is a tool in your hands that not only helps you attract new customers, but also allows you to grow your brand on your own terms. Long-term visibility , the ability to build backlinks , and control over content make it a solid foundation for your online strategy.
How to attract new customers with articles?
Start by choosing the platform that best suits your needs. Regularly publish content related to your business and remember to optimize for SEO . As you grow, you can invest in your own website that will combine all your online activities in one place.
Content marketing is not only a way to attract new customers , but also to build lasting relationships and recognition of your brand online.
ChatGPT and other tools – how does AI support customer acquisition from Google?
Do you think that running a blog, creating graphics or optimizing content is too much work for one person? Nothing could be further from the truth! Today, artificial intelligence comes to the rescue, which significantly facilitates online activities.
Tools like ChatGPT , based on the GPT-4 model, or the long-awaited GPT-5 , allow you to generate professional content in minutes. You can use them to write articles, improve texts, and even schedule social media posts.
If you need unique graphics, tools like MidJourney or DALL-E allow you to create images and visualizations tailored to your needs – without the need for expensive photo shoots.
Canva, on the other hand, offers a simple graphic creator that allows you to quickly prepare promotional materials.
Don't forget about optimization tools like Grammarly for language improvement, SurferSEO for SEO content analysis, or Ahrefs , which helps monitor your site's visibility in search engines.
Tools like Perplexity AI can help generate inspiration by answering questions and suggesting new post ideas.
Artificial intelligence eliminates many barriers – it allows you to act faster, more efficiently and without high costs.
This allows you to focus on what matters most: acquiring customers online and growing your business. Take advantage of technology and see how AI can change the way you work online!
Paid PPC Advertising Campaigns, How to Order Paid Search Results
You don't have to spend a fortune to effectively acquire new customers online . With Google Ads, you can precisely target ads to people who are currently looking for transportation in your area.
They type in phrases like “taxi to [city] airport” or “rapid transportation in [location],” and your listing appears at the top of the search results. It’s a simple and effective way to attract passengers exactly when they need it most.
Customer Acquisition with Google Ads – An Effective and Flexible Way to Advertise Online
Google Ads is one of the most effective tools for acquiring customers online and can bring quick results if configured properly.
The biggest advantage of this solution is the fact that you decide which keywords you want to pay for and how much you are willing to spend per click.
This gives you full control over your budget and ad targeting, making it an ideal tool for local services like taxis .
Google Ads allows you to reach people who are actively looking for your services – for example, when they type phrases such as " taxi to the airport in Gdansk " or "fast transport in the area" into the search engine.
Precise targeting allows you to show your ads only in your location, such as the city you operate in or specific neighborhoods. This way, you reach customers through Google who are interested in exactly what you offer.
What is the budget for ADSs?
However, although Google Ads may seem like a simple and cheap solution, you have to remember that it is also a tool that requires caution.
It is not without reason that they say that Google Ads is a bottomless pit - if the campaign is configured incorrectly, you can spend huge amounts of money in a short time without achieving the intended results.
Therefore, before launching your first campaign, it is worth thoroughly familiarizing yourself with its operating principles or seeking help from an expert.
There are many specialists on the market who, for PLN 500–1000 per month, will professionally run your campaigns.
Remember, however, that this is the cost of the service itself – you also have to add the advertising budget, which is usually from PLN 500 to PLN 2,000 per month.
A well-set up campaign pays off quickly, bringing not only a refund but also a profit.
Advertising coupon 1200 PLN
An additional convenience at the start is the fact that Google often offers promotional coupons , such as PLN 1,200 for ads after spending a certain amount. This is a great opportunity to test the tool without a large financial risk and see how effectively it can attract new customers.
To get started, you can use the intuitive Google Ads wizard, which will guide you step by step through the entire process.
You can set a daily budget, specify the location where you want your ads to appear, and precisely define your target audience, such as residents of your city, tourists visiting the area, or people looking for transportation to the airport.
Remember, however, that the key to success is properly selected keywords – phrases such as “transport of people to [city]” or “transport to the airport” will help attract potential customers interested in your offer.
Not just Google – Facebook Ads works too
If you want to expand your marketing efforts, it is worth considering advertising on Facebook and other social media platforms. Facebook Ads is the cheapest and most effective solution for the taxi industry.
They enable precise targeting of ads to groups such as residents of your city, tourists who have recently visited the area, or people interested in transport to the airport.
Additionally, you can tailor campaigns to peak hours or specific events in your area, such as concerts or mass events.
Facebook Ads is also a great tool for remarketing – you can re-reach people who have visited your site but have not yet decided to use your services. Such a reminder often leads to higher conversions and helps in effectively acquiring new customers .
If your offer includes business or VIP clients , consider LinkedIn Ads . This platform is better for establishing contacts with companies, managers, or event organizers.
You can precisely target your ads to decision-making positions in your region, which increases your chances of winning valuable orders, such as corporate transport or premium transfers.
To start with, it is best to focus on Facebook Ads , which offer greater opportunities for promoting local services and are the most profitable. LinkedIn Ads, on the other hand, is a complementary tool, ideal for activities aimed at business customers.
As your business grows, you may want to consider expanding to other social media platforms, such as Instagram or Twitter, depending on the needs of your target audience.
With a variety of social media advertising options, you can reach both individual and business customers, building a strong online presence and increasing the number of orders.
SEO as a foundation for acquiring customers on the website and in local positioning
If you want to effectively acquire customers , local positioning is essential. Your Google listing should be fully completed – add a current phone number, hours of operation, address and photos of cars.
Regularly maintain positive customer reviews as they impact your visibility in organic search results and build trust.
On your website, be sure to use phrases like "rapid transportation to [city]" or "taxi to [city] airport."
This will make it easier for you to reach potential customers interested in your services. It is also worth taking care of the technical optimization of the site, which will affect its better positioning.
Local SEO, based on keywords and a business listing on Google , allows you to attract customers without large financial outlays, which is especially important for taxi drivers operating in a competitive environment.
Apps connecting drivers with passengers – how to use them?
Apps like Uber , Bolt , and FreeNow are some of the fastest ways to attract customers online . They offer a steady stream of orders and easy sign-ups, making them popular choices in big cities. However, they suffer from commissions that eat into profits and a lot of price competition among drivers.
Local platforms like iTaxi or Taxi Polska may be a better choice for drivers looking for a more tailored solution. However, they have a smaller customer base, which can limit the number of assignments.
To achieve the best results, it is worth working on several applications at the same time, analyzing revenues and adjusting the work schedule to peak hours, when the demand for transport services is the highest.
Lesser-known platforms for drivers – GetTransfer, Welcome Pickups and others
In addition to popular apps, there are also other, lesser-known platforms that can help drivers get more profitable jobs, such as airport transfers, intercity travel, or tourist services.
GetTransfer – An international platform that allows drivers to set their own rates for airport transfers, tours, and chauffeur-driven car rentals. Particularly popular with foreign customers.
Welcome Pickups – A platform aimed at tourists that allows for the implementation of personalized transport services, such as transfers from airports or hotels. It operates mainly in large tourist cities, such as Krakow or Warsaw.
Rome2rio – International search engine for transport options, from buses to private transfers. Although they do not provide transport services directly, drivers offering transfers can attract customers who are looking for convenient travel solutions.
PickMe – An app that allows you to quickly order taxis and transfers, with a variety of payment options and the ability to book in advance.
Busbus – Specializes in renting buses and coaches for larger groups of clients, such as tour operators or corporate delegations.
Klook and Viator – Both platforms allow drivers to serve tourists and organize transfers and tours. They are particularly attractive to those who want to work with international clients.
Are taxi apps enough?
Apps like Rome2rio , GetTransfer , Welcome Pickups , Bolt or Uber are a great way to acquire customers online quickly and cheaply .
In most cases, you only pay a commission on orders, and in some cases – like Viator – a one-time fee for posting an offer. This allows you to reach new customers without having to incur large upfront costs.
However, it is better to treat applications as an addition to your business , not its foundation.
While they provide a steady stream of orders, their biggest limitation is the lack of control over customer relationships and the need to pay commissions, which reduces profitability. To achieve real success, it is worth combining in-app activities with other promotional strategies, such as Google listing , local SEO , social media marketing or Google Ads campaigns.
The key to stable growth is the diversity of channels that will allow you to reach passengers in different ways.
Apps are a great support, especially for new entrepreneurs, but investing in your own online visibility gives you long-term benefits and greater independence.
Thanks to this, you can not only acquire customers from many sources, but also build a strong brand on the local market.
Multi-channel campaigns – communication consistency
Effective online customer acquisition requires a presence in various channels – such as Google Ads , social media , applications or transport exchanges .
A variety of activities allows you to reach potential customers interested in your services.
However, image consistency is key – a uniform logo, company name and messages across all platforms build credibility and increase customer trust .
Content should be tailored to the specifics of individual channels. In social media, focus on engaging posts, in Google Ads campaigns optimize content for keywords , and in applications emphasize your experience and quality of services.
Combine channels, for example by promoting your website on your Google listing and encouraging Facebook customers to leave reviews on Google My Business .
As your business grows, you can explore additional tools like influencer marketing , sponsored posts , or webinars if you’re comfortable with video.
You can also use email marketing or newsletters to keep in touch with your customers. You should also consider affiliate networks , which allow partners to promote your services in exchange for a commission.
There are many ways to acquire customers on the market that go far beyond standing at a taxi rank. With multi-channel campaigns and a variety of tools, you can build a stable and modern brand, increasing your visibility and customer base.
Summary and best practices
Online customer acquisition is the key to success for every taxi driver today. A Google listing , SEO optimization , and social media activity are the foundations of an effective strategy.
Publications on the company blog and activities in apps such as GetTransfer or WelcomePickups help you acquire new customers and build visibility.
Consistency of activities across channels, such as social media, remarketing in Google Ads or Facebook Ads , increases effectiveness, and analysis of results (e.g. using Google Analytics) allows for ongoing optimization of campaigns.
Professional service and quick response to reviews on Google and social media build customer loyalty and encourage them to return.
In 2025, local SEO , video marketing , and content personalization will be key. An effective multi-channel campaign that combines various customer acquisition techniques will allow you not only to acquire new customers , but also to develop your brand and stand out from the competition.
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