A Google business card is not only a digital equivalent of your company, but above all a key tool in local SEO that allows you to attract potential customers.
How to set up a taxi business card, add your company to Google Maps, optimize your company profile and effectively manage customer entries and reviews step by step?
In our article, you will find answers to these questions and tips on how to use business card statistics and fill in the company description to stand out from the competition. Start building a professional online image now!
How to set up a Google business card for a taxi company step by step?
Google My Business Listing Verification – A Key Step to Online Visibility
Tools supporting Google business card positioning and company profile management
What mistakes do taxi drivers most often make when managing their Google listing?
What is a Google My Business listing?
Google My Business is a free tool that allows business owners to manage their visibility in Google Search and Google Maps .
Thanks to it, customers can easily find your company , check opening hours , phone number , email address and other contact details. It is a digital business card that increases the visibility of your company on the web and helps build its trust.
Benefits of having a Google My Business listing
A Google listing allows your taxi business to stand out in local search results, which significantly increases your chances of attracting customers.
Regularly updating data such as opening hours and photos ensures that customers have access to up-to-date information, and the ability to respond to customer reviews helps build a positive image.
What's more, thanks to detailed statistics, you can track how many people saw your listing, where the inquiries came from, and what actions were taken – e.g. making a phone call.
Google My Business Listing and Local SEO
Google listings play a key role in local SEO . Google uses the listing data, such as the taxi company name, address, and phone number, to display it in search results.
Customer reviews , business categories, and attractive photos can significantly improve the positioning of your business card and attract more customers.
How to set up a Google business card for a taxi company step by step?
Creating a Google My Business listing is a simple way to increase the visibility of your business on the internet.
It only takes a few minutes for your business to appear in Google Search and Google Maps , attracting new customers. Below you will find practical tips on how to do it, as well as tips on how to optimize your listing.
Step 1: Create a Google Account: First, you need to have an active Google account. If you don't already have one, visit the Google Account page, create a new account, and log in. A Google account is required to manage your listing.
Step 2: Go to your Google My Business Dashboard: Visit your Google My Business page and click “Manage your business.” This is where you will begin the process of creating your listing.
Step 3: Enter your company details: When entering your company name, remember that well-chosen keywords in the name can greatly facilitate its positioning in the search engine.
Ideally, the name should refer to your business, e.g. "Cheap Taxi Henryk" or "Taxi to the Piast airport" . However, do not overdo it - artificially inserting keywords can lead to a name change by Google or even to blocking the listing.
If your company name is generic, e.g. "Taxi Piotr", you can extend it naturally and in accordance with the rules, e.g. "Taxi Piotr - Taxis & Transfers Grodzisk" .
The next step is to enter your business address . This is very important because Google will send a verification letter to this address. Be sure to provide the actual address - a listing with a fake location may be blocked.
Step 4: Complete your contact details and opening hours: Provide your phone number and – if you have one – your email address and website. This will make it easier for customers to contact your business.
In the opening hours section, provide the actual hours you work. For taxi companies, it is recommended to set the hours as 24/7 , which is in line with the expectations of customers looking for taxi services.
Step 5: Add a business description and photos: Your business description is where you can briefly introduce your business and highlight its key strengths. Mention the types of services you offer, such as airport transfers, taxis, or event transportation.
Then, upload photos – logos, photos of the interior of vehicles or your office if you have them. Photos are very important because business cards with attractive graphics attract more customers.
Google My Business Listing Verification – A Key Step to Online Visibility
Google My Business listing verification is a process that confirms that your taxi company exists and that the information provided is true. It is also a safeguard against unauthorized changes to your profile.
Without verification, your business card will not be visible in search engines or on Google Maps , which will limit your online presence.
Google Business Card Verification Methods
Google offers several ways to verify, which vary by business type and location. Here are the details:
1. Postcard with verification code
This is the most commonly used method and additionally confirms the correctness of your company's address.
Once you add your business card, Google sends a postcard with a unique code to your business address .
Code typically arrives within 5-14 days.
Once you receive your card, log in to your Google My Business Dashboard and enter the code to complete verification.
Tip : Make sure your business address is correct. If the code doesn't arrive, you can order a re-shipment or report a problem through the panel.
2. Phone or SMS verification
In some cases, Google offers phone verification.
The verification code is sent via SMS or read during an automated call.
This method is faster, but not available to all companies.
3. Email verification
Sometimes, but rarely, it is possible to verify via the email associated with the business card.
Google sends a verification code to the email address you provided.
Just enter it in the panel to complete the process.
4. Video call (Google Meet)
For select companies, Google may require verification via video call.
A Google employee will ask to see your place of business and its interior.
You may also be required to provide documents such as rental bills or company registration.
The process is quick and verification takes place immediately after the interview.
5.Google Search Console
If your website is already verified in Google Search Console , you can use this method to verify your listing instantly without having to wait for the code.
Why do you need to verify your Google listing?
Verifying your Google My Business listing is a crucial step that increases your company's online visibility and helps attract potential customers .
Thanks to it, Google positions business cards higher in local search results and on Google Maps .
A verified listing allows you to manage your contact details , such as phone number , address, and opening hours, as well as update your business description and add photos.
The verification process gives you access to statistics that show how many times your business listing has appeared in Google search results and what actions customers have taken, such as phone calls or requests for directions.
It is important to provide a valid business address because the postcard with the verification code will be sent to this address. Incorrect information or a non-existent business location can cause problems with the verification process.
A verified business card not only means greater visibility, but also a tool that builds customer trust.
With the help of Google business card you can effectively manage the image of your business and if necessary report its removal or editing. Verify the business card and see how effectively it can work for your company!
How to effectively manage your Google listing?
Once your Google My Business listing is verified, you can fully manage your profile, update your information, and connect with customers. Regularly managing your listing increases your company's visibility in Google search results and on Google Maps , and builds customer trust.
Editing data in a business card, how to complete a profile
To edit your listing information, log in to your Google My Business Dashboard , select your listing, and click "Edit profile."
Make any necessary changes, such as your business name , business address , phone number , opening hours , and business description , then save them.
Tip: Update your data regularly – especially when opening hours change, e.g. during holidays. Customers appreciate reliability, and accurate information has a positive impact on their trust.
Customer feedback management what are the benefits
Customer reviews are crucial to your listing's position. It's one of the most important factors. Respond to comments quickly - both positive and negative. Polite, objective responses build a professional image of your company.
Sample response to a negative review:
"Thank you for your feedback. We're sorry something went wrong. Please contact us at [phone number] so we can quickly resolve your issue."
A quick response to reviews shows that your company is open to customers and cares about their needs.
Add photos regularly
Photos have a huge impact on the attractiveness of a business card. Upload:
Company logo to increase company recognition.
Photos of the interior or exterior to help customers visualize their visit.
Photographs of products or services that encourage you to take advantage of the offer.
Update your photos regularly – at least once a month. Seasonal changes, such as photos of holiday decorations or a new menu, make your business card look fresh and professional.
Managing your Google listing is key to greater online visibility. Regularly updating your data, adding photos, and responding to customer reviews helps you attract more people, builds trust, and strengthens your company's image.
Thanks to active business listing management, your business will be better perceived and its presence in search engines will be more effective.
How to effectively position your Google business card?
Google business listing positioning is a key process that involves optimizing its content and activities related to the profile in order to increase the visibility of your company in local Google search results and on Google Maps .
With the right actions, you can attract more potential customers and stand out from the competition.
Why is it worth positioning your business card?
Listing optimization affects how high Google positions listings in local results. A well-managed profile not only increases visibility but also builds customer trust.
Managing your Google listing , including regularly updating your contact details , business opening hours , business description and adding photos, is the foundation of effective positioning.
Tools supporting Google business card positioning and company profile management
Below you have a list of useful tools for running a local business on the Internet. Of course, these are not all the tools .
I focused on the simplest and, above all , some of the cheapest ones on the market .
Importantly, most of these tools have trial versions , free versions , or, like Google profile , are completely free .
Google My Business Dashboard
This is a basic tool for managing a company profile , which allows you to edit your business card data, monitor customer feedback and analyze statistics such as the number of views, inquiries or phone calls.
Thanks to regular updates in the Google My Business Panel, you will improve the visibility of your business card in the search engine.
Semstorm
SEMSTORM is an advanced SEO tool that helps you fill out your company profile with relevant keywords and analyze your competitors' activities.
With the phrase monitoring feature, you can see how your business listing is doing in Google search results and adjust your strategy to increase its visibility. The tool also supports Google listing management , providing valuable tips for improving content and optimization.
Senuto
Senuto is a popular SEO tool that helps you identify the right keywords to optimize your business listing and analyze your competitors' activities.
Thanks to it, you can monitor the phrases that best describe your business, which allows you to effectively adapt your company's business card to customer expectations.
Senuto also lets you see how your listing is doing against other businesses in local search results, which is key to building an advantage in the market. It's the perfect solution for companies that want to consciously develop their online visibility.
Local
Localo is a simple tool that helps you improve the performance of your Google listing and increase its visibility in local search results. With it, you can analyze customer reviews , monitor the display of your business listing , and generate visibility reports.
Localo also provides recommendations that make it easier to optimize your listing, for example by adding photos to your listing . All this makes listing management easier and more effective, and your business has a better chance of attracting new customers.
How do tools support positioning?
Performance analysis : Monitor business card statistics, such as the number of views and customer interactions.
SEO Recommendations : Suggest what changes to make to increase your listing's visibility in local search results .
Data management : Automate processes related to updating customer data and feedback.
Google Business Card FAQs
Google My Business Listing raises a lot of questions, especially among those who are new to the tool. Here are the answers to the most frequently asked questions that will clear up your doubts.
Is creating a Google profile free?
Yes, it is completely free to set up and manage a Google My Business listing. Google provides this tool at no cost to help local businesses increase their online visibility.
Important:
Although setting up a business card is free, it is worth spending time optimizing it. You can also use the services of specialists in company profile positioning to improve the visibility of your business.
How long does it take to verify a Google business listing?
Verification time depends on the method chosen:
Postcard – verification code usually arrives within 5-14 business days.
Telephone or email – if this option is available, verification can be completed within a few minutes.
Video call (Google Meet) – verification typically takes a few minutes to a few hours after the conversation with the Google employee ends.
Tip: If the postcard with the code does not arrive within the expected time, you can order a new code via your Google My Business Dashboard .
Can I delete my Google business profile?
Yes, deleting a business card is possible, but it depends on the situation:
Remove a listing from your account: You can remove a listing from your Google My Business dashboard if you no longer wish to manage it. Keep in mind, however, that the listing will still be visible in search if it is associated with an active business.
Reporting the removal of a listing from a search engine: If the company has ceased to exist or the information in the listing is outdated, you can report its removal. To do this:
Log in to your Google My Business Dashboard .
Select "Mark as Closed" or report the business as non-existent.
Important: The submission verification process takes several days because Google needs to ensure that the information is accurate.
What mistakes do taxi drivers most often make when managing their Google listing?
A Google My Business listing is a powerful tool, but if you don't manage it properly, it can negatively impact your company's visibility and customer trust. Here are the most common mistakes to avoid:
Incomplete or outdated data in the GMF business card
One of the biggest mistakes in managing a Google My Business listing is the lack of basic information such as the company's registered office address , phone number or opening hours .
Without this information, your business card becomes less useful to customers, which can lead to losing potential customers to competitors.
Avoid this mistake: Regularly update your business profile on your Google My Business Dashboard , making sure all contact information , including your business address , is always up to date.
It is especially important to adjust your opening hours during holidays or seasonal changes. This will make your Google Maps listing credible and helpful to customers.
Remember that Google ranks listings better when they contain accurate and complete data. Correct information will make your taxi business more visible in Google's local search results , which will directly affect the visibility of your company and increase its effectiveness in attracting new customers.
Lack of engagement with customer feedback
Regularly collecting customer reviews is key to the success of your Google listing . Not all reviews need to be 5 stars – what matters is that they are received regularly and reflect real customer experiences.
Google rewards active profiles, and an average rating that is higher than the competition can result in better positioning of the company profile in Google search results .
Avoid the mistake: Encourage customers to leave reviews, for example after a service has been completed, and constantly monitor the flow of reviews. Remember, it's not about a perfect rating, but about authenticity and credibility - customers trust companies more that have a variety of reviews but respond to each of them professionally.
Regularly managing and collecting reviews will help you stand out from your competitors and increase trust in your business. This will give your business card more visibility and attract more customers.
Inappropriate business categories
Choosing the right categories in your Google listing is crucial to increasing your business's visibility in local search results and attracting potential customers .
Companies providing passenger transport, airport transfers or taxi services should ensure that the categories accurately reflect their offer.
For companies offering airport transfers , the ideal categories would be: "Airport transfer" , "Taxi stand" or "Minibus taxi service" , which will precisely define the nature of the activity.
If your offer includes VIP rides, business transport or car rental with a driver, it is worth choosing categories such as: "Car rental with driver" , "Limousines" or "Transport company" . However, if you provide additional services, such as travel organization, the category "Travel agency" will be appropriate.
Thanks to well-chosen categories, Google better understands when and to whom to show your business listing . This makes your offer more visible in Google search results and on Google Maps , which directly affects the effectiveness of your Google listing and helps you reach more customers.
No attractive photos
A business card without photos looks unprofessional and less attractive, which can discourage customers from using your services. Companies that present good visuals, such as the logo, company interior, products, or surroundings, attract more attention and generate greater customer engagement.
Avoid this mistake: Regularly add photos to your listing to keep it fresh and attractive. Photos can include your cars, taxi ranks,airport transfers , or the interior of your office. Such care builds a professional image, increases your company's visibility in Google search results , and helps you stand out from the competition.
Neglecting Local SEO
Failure to optimize your Google listing for local SEO can prevent your business from appearing high in Google search results or on Google Maps , which will significantly limit your ability to attract new customers.
Avoid the mistake: Complete your business description with relevant keywords, such as “airport transfer Krakow” or “cheap taxi Warsaw.” Also, make sure to include accurate contact information , including your business phone number and address. These are key elements that help Google better understand your business and display your business listing in local search results . This will make your business more visible and attractive to customers.
Business card verification not performed
Without verification, your business card may not be visible in Google Search and on Google Maps .
Avoid the mistake: Verify your listing via postal code, phone or video call. This will give you full access to listing features.
Avoiding the most common mistakes when managing your Google listing is essential for effective positioning and building customer trust. Regularly updating data, managing reviews, and optimizing for local SEO will allow you to maximize the potential of your listing and increase your company's visibility on the Internet.
Submitting your Google listing is not everything!
Setting up and submitting your listing for verification is just the beginning. If you want your business to really stand out in local search results , you need to do a lot more. The key to success is to regularly analyze your statistics, react quickly to changes, and keep the information up to date.
The consistency of data such as your business name , business address , and phone number (NAP) is of great importance – not only for your customers, but also for the Google algorithm.
Make sure that this data is identical everywhere your business is visible on the Internet. Inconsistencies can cost you visibility in the search engine.
Don't forget about activity. Answer questions in the Q&A section, react to customer reviews and analyze how users use your listing.
Are they clicking on a phone number ? Are they searching for directions? This data is a roadmap to better tailoring your offering to your customers.
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